We realize the best way to ensure a property performs at the maximum potential is simply by having the best talent to operate the asset. This begins with strategic recruiting efforts and carries through with an on-going training and a consistent review process. Every Merge associate is chosen for their talents in their specific position and ability to add value to a multi-million dollar asset. Only the best is recruited and hired to become a part of the management team.
We believe the key to optimizing financial performance is through a specific set of operating strategies. While these strategies may not be unique, they are core to the way we run our business. Revenue Management is just one of those core strategies. By regularly adjusting rents based on supply and demand; applying concessions only when warranted and then based on specific floor plans or units; controlling lease expiration dates to avoid sudden drops in occupancy; and implementing premium pricing for location, view, features, etc., revenue can be maximized.
We understand the value of the client relationship and its importance on achieving the financial goals of the property. Merge Management takes the time to carefully listen and understand those goals in order to prepare an effective management plan. Once implemented, key data is constantly analyzed to ensure those goals are consistently being met. Communication is considered vital to our organization and we will never leave a client wondering about the progress and performance of their assets.